Reflections on Map Camp

This year I was finally able to attend MapCamp 2019 with ~600 other people at Sadlers Wells Theatre, London. MapCamp is a conference introducing and describing the technique of Wardley Mapping, a tool for mapping strategy. I first came across Wardley Maps a couple of years ago through the medium book. I found it compelling, Simon Wardley has a lovely humble style of writing. He described how he went from ‘bumbling CEO’ to ‘having a vague idea of what I was doing’....

October 28, 2019 · 15 min · Ian Ames